bank customer in management papers relationship research

20.12.2017 -
This paper deals with the role of Customer. Relationship Management in banking sector and the need for Customer Relationship. Management to ... the bank uses. Under this case study, a campaign management in a bank is conducted using data mining tasks such as dependency analysis, cluster profile analysis, concept.
07.05.2015 -
31.07.2014 -
Global Wisdom Research Publications – All Rights Reserved. 1. A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT. IN BANKS. Dr.P. Anbuoli. Faculty, Department of Management Studies,. Anna University Regional Centre Madurai,. Madurai, Tamil Nadu - India. T.R.Thiruvenkatraj. Assistant Professor, Bharath
Research Paper Volume : 2 | Issue : 11 | November 2013 • ISSN No 2277 - 8179 Commerce A Study on Customer Relationship KEYWORDS : CRM, Bank, Customer Management Practices in Banking Sector Service Management, Customer (with Special Reference to Salem District) Knowledge Management. N.Sathiya
needs and attitudes of customers, as well as more efficient consideration of profitability and added value that each customer have for the bank. The aim of research, presented in this paper, is to assess to benefits of introducing Customer Relationship Management concept in banking sector, by defining strategies, adjustment.
At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. This paper deals with the role of Customer Relationship Management in banking sector and the need for Customer Relationship Management to
15.06.2014 -
V.J. Sivakumar (Department of Management Studies, National Institute of Technology, Tamil Nadu, India) ... The purpose of this paper is to develop a multi‐item scale for measuring the customer relationship management effectiveness (CRME) in Indian retail banks and to examine its relationship with key customer response

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